product management

Having amazing technology is great. Having an amazing product is better.

No amount of shiny gadgetry will save a product that no one wants to use. Discovering user needs, translating those into product requirements, and then delivering a truly useful product is the best path to a healthy and profitable company.

shoeless works with your team to analyze market research, competitive intelligence and industry trends to create a well defined product roadmap. We collaborate with your users and staff to help define product requirements and features and lead you in developing products which make a difference.