technical marketing

Over the years the field of marketing has allowed its reputation to tarnish. Nowhere is this more true than in IT, where marketing frequently is seen as—at best—a crap shoot and—at worst—entirely unnecessary.

Marketing is a vital part of any healthy, successful company. Discovering markets; learning market needs (and then filling them); communicating with the market community. Without these things a company will founder and die. Tech companies are no exception. No amount of technology will save a product with no market.

Vital though it is, marketing is difficult even for the most experienced business people. shoeless has the technical knowledge to understand what you’re trying to accomplish and the experience to help you develop and maintain an effective marketing strategy. shoeless offers marketing mentoring and advice. We will work with your team to teach them the fundamentals of marketing while determining your market and your marketing, branding, and pricing strategies.